The Dutch National Ballet 'Theme Variations' Campaign

By: Vittoria Natarelli - Published: • References: het-nationale-ballet.nl & tinyurl
The Dutch National Ballet ‘Theme Variations’ posters are a great example of meaning through images. The poster was created by Martin Pyper and is made of woven pieces of paper, creating an image in squares.

There is a perfect unity of the title ‘Theme Variations’ and the weaving of paper. It as if the strips of paper are the ideas expressed within each dance. The Dutch National Ballet ‘Theme Variations’ posters are a great example of marketing experimentation. Stats for Woven Dance Posters Trending: Older & Mild
Traction: 19,346 clicks in 227 w
Interest: 4 minutes
Concept: Dutch National Ballet 'Theme Variations'
Related: 52 examples / 40 photos
Segment: Females, 18-55
Comparison Set: 19 similar articles, including: personified food ads, controversial ads, and infantile water ads.