The Dutch National Ballet 'Theme Variations' Campaign

By: Vittoria Natarelli - Published: May 16, 2010 • References: het-nationale-ballet.nl and tinyurl
The Dutch National Ballet ‘Theme Variations’ posters are a great example of meaning through images. The poster was created by Martin Pyper and is made of woven pieces of paper, creating an image in squares.

There is a perfect unity of the title ‘Theme Variations’ and the weaving of paper. It as if the strips of paper are the ideas expressed within each dance. The Dutch National Ballet ‘Theme Variations’ posters are a great example of marketing experimentation.