Children take up a lot more than people's time as the Duo Condoms campaign shows. Everything becomes a toy for them, even precious collector items that could fetch a pretty penny if kept in impeccable shape. Yet as soon as a kid gets their hands on them, people will most likely have to say sayonara to the money as well as its sentimental value.
The Duo Condoms campaign was conceived and executed by Mayo Draftfcb, an ad agency based in Quito, Ecuador. It reads, "Que lo tuyo siga siendo tuyo," which means "What's yours remains yours" in Spanish, a statement that will hit close to many hearts. The campaign was art directed by Andres Romero with creative direction by Giacomo Ferruzo.
Stats for Possession-Centered Prophylactic Ads
Trending: Older & Average
Research: 1,268 clicks in 154 w
Interest: 1.1 minutes
Concept: Duo Condoms Campaign
Related: 38 examples / 29 photos
Segment: Neutral, 18-55
Comparison Set: 14 similar articles, including: ideal body projection ads, functional outdoor billboards, and impatient caricature ads.
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