Victoria Tremlin
Potential
Edit
| Embed Video: |  |
|
The UK’s government organization for drug awareness, Frank, has released a new viral video over youth social netwoking sites. The ad is a spoof wild life documentary, showing the camera venturing nervously into a house party and uncovering an array of strange species. Such are the “pill taker” ( watching his “vigourous mating dance”), the “acid dropper” and the “Hibinating stoner” (also known as the common puker”. The ads will not be shown on TV, only YouTube, Bebo, Metacafe, Myspace and Face Party. It proves how viral marketing via social networking sites is being identified as highly influential and is being commonly utilized by even government now.  The tongue-in-cheek style ad aims to resonate better with a youth audience that traditionally doesn't respond well to standard public information messaging.
"This campaign marks another significant step forward in how Frank relates to and engages with teenagers in its communications," said Chris Janzen, client services director at Profero (the digital agency who created the ads). www.profero.com
(talktofrank)References: talktofrank, Filed In: |
;showNav();changeOption('login');)
Log In ;changeOption('guest');)
Guest
Facebook ;changeOption('twitter');)
Twitter 
