Spoof Wildlife Doc as Viral Anti-Drug Ad

By: Victoria Tremlin - Published: Jan 20, 2008 • References: talktofrank
The UK's government organization for drug awareness, Frank, has released a new viral video over youth social netwoking sites. The ad is a spoof wild life documentary, showing the camera venturing nervously into a house party and uncovering an array of strange species. Such are the "pill taker" ( watching his "vigourous mating dance"), the "acid dropper" and the "Hibinating stoner" (also known as the common puker".

The ads will not be shown on TV, only YouTube, Bebo, Metacafe, Myspace and Face Party. It proves how viral marketing via social networking sites is being identified as highly influential and is being commonly utilized by even government now. Stats for Drug Addicts As Animals Trending: Older & Average
Research: 8,447 clicks in 435 w
Interest: 4 minutes
Concept: Drug Addicts As Animals
Related: 70 examples / 54 photos
Segment: Neutral, 18-35
Comparison Set: 26 similar articles, including: robotic baby plush toys, splattered chewing gum packaging, and fitted sock sneakers.