As depicted in the Don't Text and Drive Billboard, this is a crash course you don't want to take.
The out-of-home ad was created by Publicitas S&S Publicis advertising agency in Ecuador. The execution is pretty gruesome and straight to the point, but necessary. Some people still don't get how dangerous and life-threatening it is to be distracted by your mobile. If they're driving on the road and see this billboard, it will definitely make them think twice about texting while driving. The sign is cut out in the shape of an iPhone with a woman's head battered against the glass, shattering it into bits and pieces and quickly filling up with blood.
Although it's gory, I like that the Don't Drive and Text Billboard is in the form of an iPhone. An advertising ploy to get people's attention and get them to really read it when they creep closer to the deathly sign may be the only way to drive the hard-hitting point home.
Stats for Shattered Bloody Ads
Trending: Older & Warm
Research: 4,724 clicks in 272 w
Interest: 2.8 minutes
Concept: Don't Text And Drive Billboard
Related: 33 examples / 25 photos
Segment: Males, 18-35
Comparison Set: 12 similar articles, including: disturbing shockvertising, people-hanging campaigns, and gruesome shockvertising.
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