Ad Agency Shopping ItaguaƧu Encourages You To Donate Your Old Clothes

By: Misel Saban - Published: Aug 3, 2014 • References: adsoftheworld & foodiggity
Advertising agency Shopping ItaguaƧu created these incredibly clever ad posters to encourage you to donate your old clothes to local charities. The ads feature images of various clothing items rearranged as foods to remind consumers that unused clothes simply turn into food for moths.

The ads feature things like sweaters, shirts, pants and belts reconfigured to look like popular food items. For example, pink and white sweaters are rearranged to look like rolls of sushi and various belts and T-shirts are stacked to recreate a delicious looking hamburger. Each gourmet garment ad comes with the smart caption, "Don't let your clothes turn into food for moths. Donate" in the hopes that viewers will be encouraged to purge through their old garments and donate them to a good cause. Stats for Edible Garment Ads Trending: Older & Average
Research: 1,576 clicks in 93 w
Interest: 0.5 minutes
Concept: Donate Your Old Clothes
Related: 52 examples / 40 photos
Segment: Neutral, 18-55
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