Advertising agency Shopping Itaguaçu created these incredibly clever ad posters to encourage you to donate your old clothes to local charities. The ads feature images of various clothing items rearranged as foods to remind consumers that unused clothes simply turn into food for moths.
The ads feature things like sweaters, shirts, pants and belts reconfigured to look like popular food items. For example, pink and white sweaters are rearranged to look like rolls of sushi and various belts and T-shirts are stacked to recreate a delicious looking hamburger. Each gourmet garment ad comes with the smart caption, "Don't let your clothes turn into food for moths. Donate" in the hopes that viewers will be encouraged to purge through their old garments and donate them to a good cause.
What Makes This Trend Stand Out
- Upcycled Advertising
- There is an opportunity for companies to create ads that promote sustainability by upcycling old products in a creative way.
- Food-based Design
- Designers can explore food-based design as a way to generate interest and rethink conventional designs.
- Gamifying Donations
- Brands can use gamification to encourage consumers to donate and make the process of donating more fun and interactive.
Sectors Adopting This
- Advertising
- Advertising agencies can use food-based design in their campaigns to make them more eye-catching and memorable.
- Fashion
- There is an opportunity for fashion companies to create sustainable clothing lines by repurposing old clothing into new designs.
- Charity
- Charities can explore gamification as a way to incentivize and encourage donations, making the process more fun and engaging.
