Rockstar

The Dodge Caravan 'Kittens' Commercial is Bizarre

By: Robyn Currie - Published:   Updated: Jun 9 2011 • References: dodge & jalopnik
The last thing I thought I would ever see coming from a Dodge Caravan commercial is a gang turf war between adults dressed as cats and mice, but the Dodge Caravan 'Kittens' commercial proves me wrong. Evidently, the marketing geniuses at Dodge have been reading my journal.

Part 'Reservoir Dogs,' part fetish-for-dressing-up-as-animals and all strange, the Dodge Caravan 'Kittens' commercial makes me think twice about Dodge.

Implications - Advertisements that stray from ordinary designs or formats spark discussion amongst potential consumers will remain memorable. For this reason, companies should strive not only to make thorough advertisements, but also innovative ones. If companies achieve this, a unique identity will be attributed to them and they will be able to reach the demographic of their choosing.

Stats for Fur-Clad Car Ads Trending: Older & Warm
Traction: 4,090 clicks in 229 w
Interest: > 3 minutes
Concept: Dodge Caravan Commercial
Related: 94 examples / 72 photos
Segment: Neutral, 18-55
Comparison Set: 34 similar articles, including: photo leak, hot pink hot rods, and 3 eco-friendly concepts.