Rockstar

Anatomical Cutaway Ads Emphasize the Internal Workings of Dance

By: Katie Cordrey - Published: Nov 5, 2009 • References: rivernorthchicago and adsoftheworld
To promote River North’s dance performances, workshops and auditions, ad agency Y&R Chicago has created a series of four fabulous and edgy posters: Heart, Spine, Lungs, and Leg each include a cutaway section showing the internal workings for the depicted body part. The images of dissected dancers expose the internal benefits and workings of dance.

Known for brilliant artistry and powerful onstage presentations, Chicago’s River North Dance Company champions jazz-based contemporary dance. Highly-skilled and althletic dancers use music and choreography that mixes modern with jazz dance to engage and thrill audiences.