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Ray-Ban Brings the Dance Floor to the Streets in 'Disco Ballers'

By: Ayman - Published: Jan 15, 2009 • References: arabaquarius.blogspot
Ray-Ban follows their ‘Cow gives birth to a dude’ viral with another ‘Never Hide’ campaign that brings the dance floor to the streets. Literally.

The new ‘Disco Ballers’ spot by Never Hide Films (Ray-Ban’s undercover ad campaign) follows two dudes getting ready for a night at the disco.

But instead of going to a club, the guys bring out their portable disco ball and get the party started right in the streets of NYC.

I am not exactly sure which is more gross, the 6’2" guy emerging from the cow’s backside in slimy undies or the pimped-out disco ballers in pink and gold tops wearing cowboy shoes... Stats for Undercover Glasses Ads Trending: Older & Chilly
Research: 2,432 clicks in 381 w
Interest: > 3 minutes
Concept: Undercover Glasses Ads
Related: 62 examples / 48 photos
Segment: Females, 18-55
Comparison Set: 23 similar articles, including: strange sunglassvertising, 27 disco inspired fashions, and 3d-printed marble mazes.