Ray-Ban follows their ‘Cow gives birth to a dude’ viral with another ‘Never Hide’ campaign that brings the dance floor to the streets. Literally.
The new ‘Disco Ballers’ spot by Never Hide Films (Ray-Ban’s undercover ad campaign) follows two dudes getting ready for a night at the disco.
But instead of going to a club, the guys bring out their portable disco ball and get the party started right in the streets of NYC.
I am not exactly sure which is more gross, the 6’2” guy emerging from the cow’s backside in slimy undies or the pimped-out disco ballers in pink and gold tops wearing cowboy shoes...
Key Themes Behind This Trend
- Undercover Ad Campaigns
- Businesses can consider creating an undercover ad campaign to create buzz and engagement through unconventional advertising methods.
- Guerrilla Marketing
- Companies can experiment with guerrilla marketing tactics to create memorable and shareable brand experiences for their audiences.
- Mobile Marketing
- The rise of mobile devices has opened up new opportunities for businesses to reach and engage with customers through location-based and interactive marketing campaigns.
Where This Applies
- Eyewear
- Eyewear brands can use unconventional and playful advertising campaigns like Ray-Ban's Disco Ballers to differentiate themselves from competitors and create memorable brand experiences.
- Nightlife
- Businesses in the nightlife industry can leverage creative marketing tactics like guerrilla marketing and location-based promotions to attract customers and differentiate themselves from competitors.
- Fashion
- Fashion brands can use unconventional advertising methods like Ray-Ban's Disco Ballers to showcase their creativity and appeal to a younger, trendier audience.
