Skating imprint Dime returns with a new range of goods prepared for the Spring/Summer 2019 season. The overarching theme that the design approaches the season with is drawn from the 90s. The previous era had a strong skate culture and the label spotlights the retro theme with a vintage-like lookbook.
The 90s were evoked with vintage camera effects and apparel silhouettes including shirts, tees, sweaters, half-zip shell jackets, footwear, shorts, and track pants. Some of the standout items from the range include the fleece shirt with a pocket at the chest complete in a washed out teal hue and the dark pink sweater. The color palette spotlights black, orange, pink, and purple to recall the vibrant themes of the 90s. The SS19 Dime collection is set to launch online and in the Montreal store on April 6th.
Key Themes Behind This Trend
- Retro Skate Culture
- Opportunities to incorporate vintage design and marketing techniques into modern skate apparel collections.
- Vibrant Color Palettes
- Opportunities to play with bold, bright colors and unique combinations in skate apparel collections.
- Nostalgia Marketing
- Opportunities to evoke nostalgia in customers to create brand loyalty and engagement through design and messaging.
Where This Applies
- Skate Apparel
- Companies should consider drawing inspiration from the 90s skate culture and using vibrant color palettes to differentiate themselves from competitors.
- Fashion Retail
- Retailers should explore tapping into nostalgia marketing to drive brand awareness and excitement amongst customers.
- Marketing and Advertising
- Agencies should explore the use of vintage design techniques and messaging to help brands tap into the 90s nostalgia trend for increased engagement and connection with customers.
