From mocking the hipsters who buy them, to the price, to the operating system, Diesel Sweeties are animating the Apple obsession. Take a look at some of the images from the Diesel Sweetie comic above.
Implications - Consumers are drawn to products with which they share a personal connection. Businesses that can effectively tap into the emotions and opinions of clients will benefit tremendously. By coming across as a business that is approachable because of similar feelings, corporations will appeal to a wide variety of consumers within society.