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Sneaker Diamonds

Add $7,500 of Bling to Your Shoes

— July 2, 2007 — Fashion
Kickbars are offering dazzling diamonds that would look fantastic on your Chucks. Or you can choose from Rubies, Emeralds, or Sapphires to accessorize your sneakers or any other shoe with laces. $7500 is the suggested retail price for the two carats of diamonds set in white gold.

Implications - The combination of street style and luxury or haute couture is a growing fad in the fashion industry. This signifies more than a simple shift in the ever-changing world of fashion; it signifies a shift in the perception of social classes. Those who could not afford luxurious, expensive clothing were once deemed automatically tacky; however, these are the people who have to utilize the most creativity when dressing, and they are finally being recognized for it.
Trend Themes
1. Street Style Luxury - Opportunity for brands to merge street style and luxury fashion, appealing to consumers seeking unique and stylish combinations.
2. Blinged-out Accessories - Demand for customized, blinged-out accessories like bedazzled sneakers opens up a market for high-end jewelry designers to collaborate with footwear brands.
3. Perception of Social Classes - Shift towards recognizing and celebrating creativity and style choices from individuals who couldn't traditionally afford luxury clothing, creating opportunities for inclusive and affordable fashion brands.
Industry Implications
1. Fashion - Fashion brands can explore collaborations between streetwear and luxury labels to cater to the demand for street style luxury products.
2. Jewelry - Jewelry designers can tap into the growing market for customized accessories by offering bedazzled and blinged-out options for sneakers and other shoes.
3. Footwear - Footwear brands can leverage the trend of accessorizing sneakers with gems and gemstones to offer unique and customizable options for fashion-forward consumers.
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