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Edgy Frozen Food Commercials

The Devour Frozen Food Commercial Plays on the Idea of Food Porn

— February 1, 2019 — Pop Culture
Frozen food is about to become NSFW thanks to the new Devour Frozen Food by Kraft Heinz. Playing on the idea of food porn, the commercial suggests it's new meals are downright addictive.

A week ago, Kraft Heinz released a 60-second uncensored version of its Devour Frozen Food commercial, which is set to air during the Super Bowl. The commercial puts a hilarious twist on the concept of food porn by featuring a wife who is grappling with his husband's 'addiction' to frozen food porn. Taking the idea to the next level, the brand even debuted "See Hot Food Porn Now" ads on Pornhub for a limited 24-hour run. As Katy Marshall, Marketing Lead for the brand explained "Some may say our new commercial is too hot for TV. We'll let the audience decide."


Image Credit: Kraft Heinz.
Trend Themes
1. Food Porn Advertising - Opportunity for brands to use provocative and risqué imagery to create a buzz and engage consumers in the food industry.
2. Controversial Marketing Campaigns - Disruptive opportunity for companies to push boundaries and create viral campaigns that generate discussion and controversy.
3. Alternative Advertising Platforms - Exploration of unconventional advertising platforms like adult websites to reach new audiences and generate buzz for products and services.
Industry Implications
1. Frozen Food - Opportunity for frozen food brands to revamp their marketing strategies and create more exciting and engaging campaigns to attract consumers.
2. Food and Beverage - Disruptive innovation opportunity for companies in the food and beverage industry to explore unconventional marketing approaches and captivate consumers.
3. Advertising and Marketing - Opportunity for advertising and marketing agencies to push creative boundaries and develop provocative campaigns that generate buzz and captivate audiences.
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