Superstar

Matylda Krzykowski's 'MO' Project is About Beaten Chairs

By: Katherine Vong - Published: Sep 30, 2009   Updated: Jun 8 2011 • References: matandme.net and yankodesign
From the looks of Matylda Krzykowski's 'MO' (Modus Operandi) project, it looks like destroyed furniture is the new form of self-expression.

The destroyed furniture project features spruce chairs that have been seriously battered, broken, soiled—even burned. According to Yanko Design, “Chairs are usually thought of as utilitarian objects and even at their most abstract design; remain functional. Krzykowski distorts this reality by artfully destroying them.”

Implications - Youth consumers are attracted to products that are rough round the edges. This aesthetic has a DIY feeling which they associate in their mind as being as being more authentic. Companies should offer products that are unfinished or slightly worn to appeal to this demographic.