From the looks of Matylda Krzykowski's 'MO' (Modus Operandi) project, it looks like destroyed furniture is the new form of self-expression.
The destroyed furniture project features spruce chairs that have been seriously battered, broken, soiledâ€"even burned. According to Yanko Design, â€œChairs are usually thought of as utilitarian objects and even at their most abstract design; remain functional. Krzykowski distorts this reality by artfully destroying them.â€
Implications - Youth consumers are attracted to products that are rough round the edges. This aesthetic has a DIY feeling which they associate in their mind as being as being more authentic. Companies should offer products that are unfinished or slightly worn to appeal to this demographic.
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