Swiss sportswear brand On and Seoul-based design collective Post Archive Faction (PAF) has introduced their latest collaboration for Fall/Winter 2024, 'Current Form 2.0.' This innovative collection builds upon their initial partnership by shifting focus from urban running gear to trail-ready designs crafted to withstand challenging terrains and colder climates.
The collection’s highlight is the all-gender 'Cloudventure' trail running shoe, known for its durability and avant-garde aesthetic, now available in a fresh “seedling white” colorway. Complementary apparel, such as the 'Zero Pants' and Jacket in subtle hues of hay and black, provides comfort and mobility for varying outdoor conditions. The color palette features predominantly muted tones, with vibrant accents designed to evoke a sense of illumination for outdoor enthusiasts.
Available now, Current Form 2.0 emphasizes both brands’ commitment to merging cutting-edge design with functionality.
Image Credit: On x PAF
What Makes This Trend Stand Out
- All-gender Performance Footwear
- Expanding into all-gender trail-running shoes like the 'Cloudventure' invites inclusivity in high-performance outdoor sports.
- Collaborative Outdoor Gear
- Joint ventures like On x PAF’s trail-ready collection indicate a rising trend of collaborative innovation in the outdoors market.
- Aesthetic Utility Apparel
- The blend of avant-garde aesthetics and practical design in 'Current Form 2.0' highlights a growing preference for stylish yet functional outdoor clothing.
Sectors Adopting This
- Outdoor Performance Wear
- Developments like the 'Current Form 2.0' collection signify new opportunities in creating advanced, trail-ready apparel for demanding conditions.
- Collaborative Fashion Design
- Partnerships between sportswear and design collectives point toward a burgeoning industry trend of co-branded apparel initiatives.
- Gender-inclusive Apparel
- The push for all-gender designs in trail-running footwear and outdoor wear reflects a significant shift towards inclusivity in the sportswear industry.
