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The Crystal Treehouse by David Rasmussen is a rare example of a reclaimed material retreat that screams comfort.

Perched seemingly precariously over a frigid but picturesque Colorado river, the Crystal Treehouse by David Rasmussen was made almost exclusively from local naturally felled timber. In fact, only a few living trees were cut down in the construction of the idyllic retreat, which is remarkable given how prominently the wood features are in the fantastic structure.

Implications - Consumers are becoming more environmentally conscious, and the desire for products that use recycled and reclaimed materials has increased greatly. Businesses attract new customers, as well as keep their current clientele, by incorporating new eco-friendly technology and design into their already-existing products to avoid becoming irrelevant.