Fabric-Centric Minimal Concise Fashion

HIGHS AND LOWS' Core Capsule Readies for SS21

Australian fashion label HIGHS AND LOWS introduces the new Core Capsule to join its Spring/Summer 2021 offerings full of essential looks. The minimal design language follows through the entire range and offers refined silhouettes that are versatile.

The main focus is to ensure that all of the pieces are made from high quality fabrics. These are marked with minimal branding accents to retain the simplistic looks. The silhouettes include shorts, pants, tees, jackets, and some accessory options as well. The accessory options include the bucket hats made from nylon and corduroy materials and also has reversible sensibilities. Additional headwear includes the five panel caps that are made alongside the brand New Era, drawing in their expertise when crafting the premium caps.

Image Credit: HIGHS AND LOWS

Fabric-centric Fashion
There is an opportunity to innovate by exploring new, sustainable and eco-friendly materials that are also high quality.
Minimalist Design Language
Developing minimalist products gives an opportunity to focus on the essentials, creating a signature trend that can last for a long time.
Premium Capsule Collections
Creating small yet essential capsule collections with high-quality products at a premium price point can cater to consumers who want to invest in a particular brand or product line.

Industries Being Reshaped

Fashion and Textile Industry
The fashion industry can innovate by incorporating sustainable and eco-friendly materials that are also of high quality to create stylish and long-lasting products.
Accessories Industry
The accessories industry can focus on creating small yet essential capsule collections of high-quality accessories to cater to consumers who want to invest in particular brand or product line.
Design and Manufacturing Industry
The design and manufacturing industry can collaborate with premium brands to create high-quality products and designs that cater to the brand's signature style and target audience.
SCORE
1.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 25%
Activity 19%
Freshness 10%