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The Estée Cookie is a Fragrant Cookie Flavor by Estée Lauder and Momofuku

By: Misel Saban - Published: • References: esteelauder & psfk
High-end makeup brand Estée Lauder recently teamed up with popular New York eatery Momofuku Milk Bar to create an innovative cookie flavor that smells like perfume but is still 0 edible. The result is 'The Estée Cookie' featured in Estée Launder's online magazine #EsteeEdit.

Momofuku Milk Bar's Christina Tosi developed the 'The Estée Cookie' using a variety of sweet-smelling and flavored ingredients. The main ingredient in this biscuit is a Bulgarian rose heart which is featured in an Estée Lauder fragrance from 1973. The cookie is also filled with milk crumbs, rose extract, strawberries and white chocolate. The end result is a deliciously sweet cookie with a potent rose scent that is reminiscent of a spray perfume one would spritz all over their body. Stats for Perfume-Scented Cookies Trending: This Quarter & Buzzing
Traction: 1,127 clicks in 9 w
Interest: 0.7 minutes
Concept: Cookie Flavor
Related: 46 examples / 35 photos
Segment: Females, 18-55
Comparison Set: 17 similar articles, including: dreamy fragrance pop-ups, comical sci-fi desserts, and rainbow cookie lollipops.