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Ayman Helweh
Sexist Ads - Pretty Women as Shoe Brushes (GALLERY)
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It is understandable that the whole creative team for these Kiwi Shoe Polish controversial ads by Grey ad agency Hong Kong is male. Because if there was just one female in the team, she would have screamed at them, “What the hell are you thinking???!” I mean, we know sex sells, and we know that attractive females grab the attention of the male demographic, which is the main target here. But, there is a subtle and clever way and a blatantly immature way to do it. As you can see in the images in the gallery, the ads not only display scantly clad young women, it shows them in miniature size (just about the size of a shoe brush) polishing the man’s shoes. Because, you know, men are worth it. If these ads offended me, and I am a man, I imagine they must be much more offensive towardes females. Any thoughts, ladies? Source: coloribus Via: arabaquarius.blogspot |
Exceptionally Sexist Advertising - Che Men's Magazine Outrages Women (VIDEO)
If your going to do something well, you might as well do it really well. It follows that if you’re going to be sexist, you might as well be really sexist. Well, Che Men’s Magazine pulled that one off brilliantly… [More]
Sexist Days? - Move Over Pirate Day, Here Comes 'Bitch Day' (GALLERY)
Forget about Talk Like A Pirate Day, there’s a much more interesting day coming up: the first ever Official Bitch Day on October 1st 2008. Governor Sarah Palin could surely use such a day after all the… [More]
Scandalous Beer Commercials - Is Guinness 'Good Times' Sexist, Indecent, or Both? (VIDEO)
Guinness beer wants you to let the good times roll, and share it with a friend, or two. Their definition of sharing “the good times” might be just a bit too unorthodox for me. Let’s just say that their… [More]
Fake Websites - Pretty Women Lure You to Fake Sites, and Sixt Gets Your Attention (GALLERY)
There's nothing that grabs the attention of men quite like the combination of hot cars and pretty women. And that is exactly what gets leveraged in this campaign for Sixt, a rental car company. We see… [More]
Sexist Ads To Appeal to Men - Axe Cottage Ads (VIDEO)
Axe's new commercial is the embodiment of any guy's dreams. Which is understandably why it might be considered sexist, thanks to a portrayal of women as helpless and sad without a man. The video shows… [More]
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