US CPG Bullish on Internet Advertising

By: Mitchell Fanning - Published: Nov 27, 2007 • References: emarketer
After relying on television and print advertising for decades, US consumer packaged goods (CPG) marketers are finally moving a larger proportion of their marketing budgets online.

This year, eMarketer projects that CPG companies will spend $920 million on all forms of Internet advertising, up 33% over 2006. By 2011, CPG advertising online will hit $1.8 billion, for a compound annual growth rate of 20.9%.

Lisa Phillips, eMarketer Senior Analyst and author of the new report CPG Online: Health & Beauty Go Interactive claims consumer behavior is the driving force behind the spending changes.

Consumers are going online to search for and research CPG products and then discussing them on blogs and social networks. But there not stopping there - they are buying customer product goods products online. Stats for Consumer Packaged Goods Online Trending: Older & Chilly
Research: 2,821 clicks in 440 w
Interest: 4 minutes
Concept: Consumer Packaged Goods Online
Related: 64 examples / 49 photos
Segment: Neutral, 18-35
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