Sporty-Chic Supermodels

The Coco Rocha ELLE Italia Spread Shows Different Sides of This Celeb

Supermodels are definitely human chameleons, which the Coco Rocha ELLE Italia spread demonstrates amazingly. You may have already glimpsed one of this supermodel's shoots for the recent ELLE Italia, but you may not have seen the other two spreads she starred in.

Part of the Janurary 2011 issue are these two Coco Rocha ELLE Italia editorials, which show her sporty side and her more eclectic/Victorian side. Compare these three sides of Coco and let me know which one is your favorite.

Sporty-chic Supermodels
Opportunity for fashion brands to create sporty-chic clothing lines for supermodels and influencers.
Human Chameleons
Opportunity for makeup brands to develop products that allow people to easily transform their look like supermodels.
Eclectic/victorian Fashion
Opportunity for designers to bring back and modernize eclectic/Victorian fashion trends.

Who This Affects Most

Fashion
Fashion brands can capitalize on the trend of sporty-chic supermodels.
Beauty
Makeup brands can tap into the desire to achieve the look of human chameleons.
Design
Designers can take inspiration from eclectic/Victorian fashion for new collections.
SCORE
5.1 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 80%
Activity 64%
Freshness 8%

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