Civilist is a skate label based in Berlin and it recently unveiled its Summer 2019 capsule full of bright goods that readily prepare for the warm temperatures. The silhouettes are basic to perfectly ease into the season, brightened up with the psychedelic colorways.
The range is comprised of a selection of graphic tees, socks, sweaters, caps, towels, and more. Some of the standout items include the bright yellow champagne t-shirt, the reoccurring smiley face motif on the socks and caps, and the summer towel that boats a dip-dyed finish. Notably, the seasonal range also dropped a selection of thin-cord caps in the tonal options of Azaelea, navy blue, and lavender. The spotlight also hits the 'SOUND' crewneck sweater -- each one is individually dyed to boast a unique result, finished off with a screen printed graphic over the front.
Key Themes Behind This Trend
- Bright Color Palettes
- Opportunity for brands to incorporate vibrant color schemes into their products and attract consumers looking for summer-ready apparel with bold aesthetics.
- Graphic Tees
- Potential for leveraging creative and eye-catching designs on t-shirts to enhance brand identity and offer unique fashion options for the summer season.
- Dip-dyed Finish
- Innovative techniques for creating gradient effects on towels and other textile products, providing a visually appealing and distinctive touch for summer merchandise.
Where This Applies
- Fashion
- Fashion brands can explore incorporating bright color palettes and graphic tees into their collections to cater to the demand for summer-inspired apparel.
- Textile
- Textile manufacturers can experiment with dip-dyeing techniques to add unique finishes to towels and other fabric-based products, fulfilling the need for visually appealing summer essentials.
- Streetwear
- Streetwear brands can capitalize on the popularity of bright color palettes and graphic designs on apparel like t-shirts and caps to cater to the summer fashion trends and target streetwear enthusiasts.
