The Chesapeake Bay campaign is concerned with chemical disposal and the way it affects fish and other sea creatures. This issue is of particular concern considering the fact that fish from Chesapeake Bay make marvelous meals that are best served sans chemicals.

The approach taken with the Chesapeake Bay campaign is simple, yet effective. Copy is displayed in a way that is eye-catching, as it follows the shape of a sea critter.

Implications - Terrific typographics like this one would work wonderfully on advertisements or posters for products or films. They're informative yet also visually interesting.