Cakes for Japan is a series of pop-up cake shops all with the aim of raising funds for the Red Cross following the recent series of devastating events in Japan. Masterminded by Miss Cakehead and started in London, Cakes for Japan includes cake shops that have a unique twist, selling only treats which have been inspired by Japan. Green tea and cherry loaves, sushi cake pops, Hello Kitty Cupcakes, brownies representing the Japanese flag and painted cherry blossom cookies were just some of the goodies on sale at the London event, which sold out in just under 3 hours. Other Cakes for Japan events are now taking place across the UK, with one even taking place in Germany.
It's a very simple fundraising concept and hopefully one which many more will copy. Cake makers donate delicious goods free of charge, which are then sold to the general public. All proceeds from Cakes for Japan go towards lending a helping hand--if a cake is bought for £5, then £5 goes to the Red Cross. Cake and charity certainly appear to be a perfect match.
Stats for Fishy Fundraising
Trending: Older & Average
Research: 25,659 clicks in 271 w
Interest: 4 minutes
Concept: Charity Sushi Cupcakes
Related: 56 examples / 43 photos
Segment: Neutral, 18-55+
Comparison Set: 20 similar articles, including: sweet easter sushi, 75 cool cupcakes, and 25 inedible sushi innovations.