Canadian designer Jaymie McAmmond drew up a series of beautiful 'chalkboard murals' for multinational coffee retailer Starbucks. The coffee-themed murals look just like someone drew beautiful works of art on a chalkboard. Each mural informs the reader about different coffee roasts or about how coffee is made. McAmmond created the murals with a vintage theme in mind and kept that consistent throughout the artworks.
The chalkboard murals use beautiful and varied typography to complement monochromatic illustrations. Each mural has a variety of fonts that complement each other. With the addition of simple and well-defined lines, McAmmond's drawings truly pop out.
The collection of pseudo-chalk drawings feature some very interested information. From beginning to end, McAmmond detailed out how a cup of coffee is made from ground to cup.
Stats for Caffeinated Chalk Compositions
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Research: 3,471 clicks in 152 w
Interest: 1.3 minutes
Concept: Chalkboard Mural
Related: 90 examples / 69 photos
Segment: Neutral, 18-55
Comparison Set: 33 similar articles, including: identifying espresso charts, suspended coffee cup installations, and spoon-slotted coffee cups.
Caffeinated Chalk Compositions
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