The Catrinka Project Works Alongside the 'Girl Rising' Film

By: Tiana Reid - Published: Jun 2, 2013 • References: catrinka & youtube
Long before Gawker's Crackstarter campaign for Toronto Mayor Rob Ford, Indiegogo's campaigns tended to look a little bit more like the Catrinka Project. The social business, which is based in New York City, also works in collaboration with the popular film 'Girl Rising,' by targeting the ten countries that were featured in the film itself.

The model itself follows its tagline, "Buy a bag, employ a woman, educate a girl," which is to say, at this moment, the organization also works on gaining donations and not simply selling the handbags created by the women artisans in those ten countries around the world. At the time of the publishing of this article, the Catrinka Project had just over $6,000 of their $20,000 goal.

Contact Information
The Catrinka Project website
Catrinka on Facebook
Catrinka on Twitter
Catrinka on Indiegogo
Catrinka on YouTube Stats for Multimedia Social Business Campaigns Trending: Older & Mild
Research: 559 clicks in 154 w
Interest: > 3 minutes
Concept: Catrinka Project
Related: 91 examples / 70 photos
Segment: Females, 12-55
Comparison Set: 33 similar articles, including: socially responsible accessories, altruistic accessory lines, and power-generating soccer balls.