Young Dutch model Nimue Smit stars in the Carven Spring Summer 2012 ad campaign, a zany gravity-defying and colorful set of images to promote the French brand's latest. Carven is currently run by young designer William Henry, who took over in 2009 with the goal of making the brand more ready-to-wear focused. The brand has since revitalized its image and attracted a fresh new breed of hip female fans.
The Carven Spring Summer 2012 campaign starring Nimue Smit was shot by photographer Viviane Sassen and features the fresh-faced model in a series of contorted positions that challenge the perception of the audience and grab your attention due to the bright, primary-colored hues. Nimue Smit has starred in a number of advertising campaigns in the past and has been actively modeling since 2007.
Stats for Garish Gravity-Defying Ads
Trending: Older & Average
Research: 3,646 clicks in 220 w
Interest: 4 minutes
Concept: Carven Spring Summer 2012
Related: 107 examples / 82 photos
Segment: Females, 18-35
Comparison Set: 39 similar articles, including: precious parisian princess dresses, extreme architectural apparel, and patterned parisian catwalks.
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