The Carvalho Hosken real estate firm has devised a creative way to create a personalized experience for home buyers. By incorporating social media into their strategy, they were able to create a positive atmosphere that yielded in sales growth.
What the company decided to do was have potential home buyers sign into an app on Facebook, which allowed the firm access to their photos and videos. Prior to the guests arrival at the model home, the firm had set up digital displays that had pictures of the visiting family up on the walls and videos playing on the TV. A rather unexpected surprise, but nonetheless, it gave the consumers a warm and welcoming feeling, as if they were in their own home. The Carvalho Hosken real estate firm in Brazil demonstrates one of the many possibilities of leveraging social media.
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