Fantasy Auto Searches Spiking
September was brutal for the luxury car market, but AutoTrader.com reported that their highest traffic searches were for fantasy niche cars like the Dodge Challenger and Chevrolet Corvette. Even the Jeep Wrangler ranked highly in searches, but couldn’t come close to matching the Dodge Challenger for interest.
Implications - As the recession comes to an end, customers are looking for more ways to inject some much needed luxury into their lives. Products that offer an element of prestige are appealing to consumers who want to feel special. Focusing on this desire for an elite status could help a company draw in a greater number of shoppers.Stats for Desire For Luxury Cars Despite Credit Crunch Trending: Older & Average
Traction: 6,618 clicks in 314 w
Interest: > 3 minutes Concept: Desire For Luxury Cars Despite Credit Crunch
Related: 77 examples / 59 photos
Segment: Males, 18-35 Comparison Set: 28 similar articles, including: 3 eco-friendly concepts, photo leak, and cadillac gets sporty.