Going Like Sixty
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TV shows that get a lot of preseason buzz often become buzz bombs, according to research company Magna. Magna followed programs for 10 seasons and found that just 11 out of 39 shows with big preseason buzz went on to become hits. Shows like Veronica Mars, Deadwood, Men in Trees, Back to You, and Las Vegas all had proven stars on their rosters and plenty of preseason critical acclaim, but still couldn’t make their respective series stick.  All the buzz and promotion in the world is only designed to get viewers to tune in once," says Steve Sternberg, executive vice president of audience analysis at Magna. "After that, a show lives or dies on its own merits.
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