From the Betty White SNL Gig to TV Launches via Facebook

By: Luisa Amanda Gomes - Published: Mar 9, 2010   Updated: Jun 20 2011
The Betty White SNL gig is a result of a huge Facebook campaign of fans that enjoyed her Super Bowl ad and just wanted to see more of this golden girl.

This cluster is dedicated to other Facebook campaigns and ads that are inventive and look to use this social media website to their advantage. Looks like Facebook is playing a larger and larger role in advertising.

Implications - The cultural and global impact of Facebook on the internet, media and social interaction is undeniable. Whether consumers are users or not, everyone knows not only what Facebook is, but also of its global significance. Companies that use the social media tool to promote their products automatically garner buzz from a broad range of consumers who can all relate to the content of the campaign.