The little-known Camel Festival in India is making headlines for the amazing, funny and generally strange antics that take place during the event.
Taking place in Bikaner, the largest breeding farm in the country, the event includes a wide array of activities. Bikaner is a notoriously remote area in India, explaining the lack of previous media coverage for the event. The festival lasts for just two days but is an anticipated albeit odd tradition. Often competition-based, including a haircut contest, the various contests are frequently based on the camel's appearance. Photos from the event are incredibly striking and practically beg to go viral.
Odd, elaborate and definitely different, the Camel Festival is a wonderfully odd event. Sure to gain attention if for the photos alone, this Indian affair stands out.
Photo #6 Source: Jeanie Lewis
What's Driving This Trend
- Unusual Animal Competitions
- There is a growing interest in unique and eccentric animal competitions as a form of entertainment.
- Remote Area Tourism
- The trend towards off-the-beaten-path destinations, especially in remote areas, is growing.
- Viral Event Marketing
- As social media platforms grow in influence, more events are designed with the potential to go viral in mind.
Who This Affects Most
- Tourism
- This unusual event highlights an opportunity for tourism in previously unnoticed areas.
- Entertainment
- There is potential for new, unconventional animal competitions to emerge and capture an audience.
- Marketing and Advertising
- There is potential for event planners and marketers to harness the power of social media to promote similar viral events.
