Photographer Patrick Demarchelier captures the captivating black and white images for the Calvin Klein Naked Glamour campaign. The accompanying commercial is also a visually stunning piece that illustrates Stone in a sexy yet classic way.
The idea behind this new line is "to make a woman look even sexier than naked," according to racked.com. Stone definitely gets this message across with the subtly sensual aura she's sending out here.
Implications - Sex appeal is a popular selling strategy in modern society. Consumers are attracted to products that feature a seductive aesthetic. Companies trying to increase their appeal could focus on this desire for more sensuality in items.