Reprising her role as a model for the classic lingerie company, Lara Stone is the face of seduction yet again in the new Calvin Klein Naked Glamour campaign. The images are a monochromatic series that features Stone as a stunning beauty wearing nothing but a bra and undies.
Photographer Patrick Demarchelier captures the captivating black and white images for the Calvin Klein Naked Glamour campaign. The accompanying commercial is also a visually stunning piece that illustrates Stone in a sexy yet classic way.
The idea behind this new line is "to make a woman look even sexier than naked," according to racked.com. Stone definitely gets this message across with the subtly sensual aura she's sending out here.
Implications - Sex appeal is a popular selling strategy in modern society. Consumers are attracted to products that feature a seductive aesthetic. Companies trying to increase their appeal could focus on this desire for more sensuality in items.
Stats for Stunning Sensual Campaigns
Trending: Older & Buzzing
Research: 14,917 clicks in 254 w
Interest: 4 minutes
Concept: Calvin Klein Naked Glamour
Related: 65 examples / 50 photos
Segment: Females, 18-55
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