The battery-run Buzz B nail trimmer ensures that your child's nails are trimmed with a gentle, oscillating action. This rids the risk of cuts during the act of nail-cutting, therefore making it safer for the child and supposedly easier for the parent.
Implications - This product targets a very specific age demographic, which includes parents of young children. The market for kid-friendly products is always on the rise and will always be needed because of the innate nature of parents to protect their young. Businesses can profit simply by marketing their products for children specifically to those parents that depend on products that protect their kids.