Taking the most minimalist of the tech industry, Milano-based artist aleXsandro Palombo lavishly garnishes business icons Tim Cook and Paul Deneve and their company logo. The CEO and new Vice President of Apple Inc. are spotted wearing black or shades of gray, most often than not. In this series of images, titled 'Happy Apple fashion line,' the two execs rock red and black two-toned blazers.
Apple Inc. is known for its minimalistic product designs -- its sleek and modern electronics are the furthest thing from gaudy. Palombo takes the company's colorless logo and adorns it with classic prints from fashion houses like Burberry, Chanel, Gucci and Louis Vuitton. The artist completely revamps the company's image into something it isn't, which is what makes the caricatures all the more ironic, intriguing and entertaining. Though this collaboration may seem obscure, it makes sense since Deneve was once the CEO of Yves Saint Laurent.
What Makes This Trend Stand Out
- Fashion-inspired Business Icons
- Disruptive innovation opportunity: Explore collaborations between fashion and tech industries to create unique and visually striking business icons.
- Reimagining Brand Image
- Disruptive innovation opportunity: Rethink and revamp company logos and branding to tap into new audiences and evoke intrigue and entertainment.
- Minimalistic Fashion Mashup
- Disruptive innovation opportunity: Combine minimalistic tech aesthetics with high-end fashion designs to create a new hybrid style.
Sectors Adopting This
- Fashion Industry
- Disruptive innovation opportunity: Collaborate with tech companies to create fashion-forward designs inspired by their products and brand image.
- Tech Industry
- Disruptive innovation opportunity: Explore partnerships with high-end fashion designers to incorporate their iconic prints and designs into tech products and branding.
- Art and Design Industry
- Disruptive innovation opportunity: Encourage artists and designers to reimagine and transform traditional brand imagery into visually captivating and unexpected creations.
