The Burger King Singing in the Shower Campaign

By: andy vincent - Published: Dec 8, 2009 • References: singingintheshower
The Burger King Singing in the Shower campaign launched today, and involves the world’s first guilt-free showercam to give hungry Brits a fly-on-the-wall view of South London's 20-year-old Sam and her singing antics.

The campaign kicked off with Madonna’s ‘Like a Virgin,' which will be followed by other shower classics--along with different Burger King-inspired bikinis--voted for by viewers. There are also free breakfasts on the site and the chance to win a date with the singing lady in question.

The Burger King Singing in the Shower campaign has received polarized opinions across blogs and Twitter--most people absolutely love it but some think it oversteps the mark. Stats for Live Shower Crooning Trending: Older & Average
Research: 6,873 clicks in 337 w
Interest: 3 minutes
Concept: Live Shower Crooning
Related: 39 examples / 30 photos
Segment: Neutral, 18-55
Comparison Set: 14 similar articles, including: 25 burger king features, 25 ways fast food is glamorized, and sultry fast food ads.