The Burger King Singing in the Shower campaign launched today, and involves the world’s first guilt-free showercam to give hungry Brits a fly-on-the-wall view of South London's 20-year-old Sam and her singing antics.
The campaign kicked off with Madonna’s ‘Like a Virgin,' which will be followed by other shower classics--along with different Burger King-inspired bikinis--voted for by viewers. There are also free breakfasts on the site and the chance to win a date with the singing lady in question.
The Burger King Singing in the Shower campaign has received polarized opinions across blogs and Twitter--most people absolutely love it but some think it oversteps the mark.
Stats for Live Shower Crooning
Trending: Older & Average
Research: 6,873 clicks in 337 w
Interest: 3 minutes
Concept: Live Shower Crooning
Related: 39 examples / 30 photos
Segment: Neutral, 18-55
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