The iconic American fast food chain Burger King recently unveiled a new logo for the first time in more then 20 years. The brand states the new colorway was inspired by its "real and delicious food" and the refreshed design "seamlessly meets the brand evolution of the times.”
Burger King is also in the process of updating all its uniforms with a range of “contemporary and comfortable style with distinctive colors and graphics.” In addition, the brand unveiled a rendering of the exterior redesign of its restaurant locations, which will take several years to update. "As we look into 2021, we'll be ramping up again on our new development around the world and doing a lot of remodels," said Josh Kobza, chief operating officer for Restaurant Brands International, which owns Burger King.
Consumers can expect to start seeing the transition of the new identity immediately in advertisements, signage and packaging.
Image Credit: Burger King
Key Themes Behind This Trend
- Fast Food Rebranding
- Updating well-established fast food brands with modern logos and branding focused on real and delicious food.
- Uniform Design Innovation
- Innovations in fast food uniforms result in contemporary and comfortable styles with distinctive colors and graphics.
- Restaurant Redesign
- Revamping the external design of fast food restaurants with a refreshed look to signal brand evolution.
Where This Applies
- Fast Food Industry
- Opportunities for fast food chains to revamp their brand identity and design to appeal to modern consumers.
- Uniform and Clothing Industry
- Creating and supplying modern, comfortable, and distinctive uniforms for fast food chains to enhance employee appearance and engagement.
- Architecture and Construction Industry
- Undertaking restaurant redesigns to refresh fast food locations and provide a modernized look and feel to attract and retain more customers.
