Cubes R Us Featured on “The Gruen Transfer”

By: Tisah Tucknott - Jun 5, 2009   Updated: May 19 2011
References: & digitalbuzzblog
This cute, short ad was featured in the 'Pitch' section of the TV show “The Gruen Transfer.”

The TV show gives two competing agencies strange briefs with approximately $500 spending money to create a 60-second ad.

Created by Stuart Vidler, Cubes R Us won the “How to sell Ice to the Eskimos” brief, which ended up as one of the winning ads.

Implications - Companies recognize that they need to challenge their advertising agencies to create a unique marketing campaign to grab the attention of their viewers. Ads such as Cubes R Us show how possible it is for clever copy and art direction to outweigh a big budget. Ad agencies are now worried because of the consumer move to social media. This shift calls for better commercials that will generate stir amongst viewers so it can reach viral status.