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The $37,000 'Definitive Wax Marble' by Brough & Howarth

By: Armida Ascano - Published: Sep 9, 2010   Updated: Jun 2 2011 • References: broughandhowarth and bornrich.org
Officially the world's most expensive car wax, the Brough and Howarth 'Definitive Wax Marble' costs a whopping £24,000 (approximately $37,000).

This one-of-a-kind product is rumored to be made of refined natural fruit oils, locally sourced beeswax and imported carnauba wax from northern Brazil. It is luxuriously packaged in a solid marble cube straight from Athens, Greece, and is exclusive to Brough and Howarth.

Implications - Despite the recent downturn of the economy, the super-wealthy still enjoy lavishing money on the highest quality of products. If companies can focus on developing high-grade goods composed of the finest product ingredients, they will continue to have a market among affluent consumers seeking to surround themselves with the best.