Orange-Tanned Models

The Brose Spring 2010 Collection Lookbook is Sun-Baked

With the sun out and about during the spring and summer months, the Brose Spring 2010 Collection Lookbook gives us second thoughts about summer tanning. The orange-baked model shows off the light and airy pieces for Spring, incorporating shimmer and shine into the soft neutral hues.

As much as we love a little sun during the warmer months of the year, orange skin doesn’t seem to go very well with the collection (or with any other piece of clothing for that matter).

Orange-tanned Models
The trend of using orange-tanned models in fashion lookbooks offers an opportunity for self-tanning product innovations.
Sun-baked Lookbooks
The trend of featuring sun-baked models in lookbooks presents an opportunity for sun protection and skincare innovations.
Shimmer and Shine
The trend of incorporating shimmer and shine in fashion collections creates opportunities for innovative fabric finishes and embellishments.

Industries Being Reshaped

Fashion
The fashion industry can capitalize on the trend of using orange-tanned models in lookbooks through the development of bronzing and self-tanning products.
Beauty
The beauty industry can take advantage of the trend of sun-baked lookbooks by creating sun protection and skincare products specifically formulated for natural-looking tan.
Textiles
The textile industry has an opportunity to leverage the trend of shimmer and shine in fashion collections by developing innovative fabric finishes and embellishments that add a touch of sparkle.
SCORE
4.9 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 77%
Activity 63%
Freshness 8%

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