Hungary-based designer Zsofia Mihaly created a unique brand identity for a line of brandy-filled chocolates. Each flavored brandy candy is packaged in a box with a personified image.
The brandy-filled chocolates are available in plum, raspberry, cherry and apricot flavors. These flavors are presented in a liquefied form of brandy and are injected into balls of dark or milk chocolate. The candies are then placed in a unique white box that is labeled with an illustrated image of a person.
Each of the labels represents a flavor based on a different person's image. For example, the cherry flavor uses an illustration of a blonde woman in a white dress who is wearing a red headband -- she is seen pouring red brandy into a ball of chocolate. In addition, each illustration boasts a peek-a-boo element that is open to reveal the contents of every candy package.
What's Driving This Trend
- Branded Personalization
- By adding unique personified images to their brand identity and labels, companies can create a personal connection with their customers and increase brand loyalty.
- Liquefied Flavors
- Exploring the use of liquefied flavors for candies can create unique taste experiences and differentiate products in the confectionery market.
- Playful Packaging
- Incorporating interactive packaging with hidden elements can add an element of fun and surprise to products and improve customer engagement.
Who This Affects Most
- Confectionery Industry
- Confectionery companies can benefit from creating unique and personalized branding, exploring liquefied flavors, and incorporating playful packaging to differentiate their products in a crowded market.
- Beverage Industry
- Beverage companies can explore new ways to create unique flavor experiences by collaborating with confectionery companies and incorporating flavors into their products.
- Graphic Design Industry
- Graphic designers can explore new ways to create engaging and personified brand identities for products to differentiate them in the market and improve customer engagement.
