L’Oréal Launches Branded Emojis Inspired by Hair and Makeup

By: Hayley McGlone - Jul 12, 2016
References: digitaltrends & adweek
Emoji lovers can't wait to download these new branded emojis being released by L’Oréal. The cosmetics brand has created its own emojis that can be added to the keyboards of both iOS and Android users.

The cosmetic giant launched these emojis, called Beaumoji, to broaden the conversation on beauty and beauty trends. While only 52 of the 130 emoji are related to L’Oréal's various products, the others are unbranded beauty-related emojis. L’Oréal is also hosting a contest for people to design and submit their own emojis and the brand will pick three to be added to the emoji collection.

This themed emoji keyboard helps L'Oréal build a stronger relationship with its target demographic -- Millennials who seek quality beauty products that are also affordable.