If you're bored of standard spring menswear, 'Boys to Men' in Wad Magazine is an editorial you'll love. Shot by Laurent Humbert, the editorial features models Florian Bourdila and Jeremy Dufour in pastel fashions curated by stylists Laura Watters and Claire Duport.
My favorite looks from the shoot are the first two. In each, a standard menswear staple--the pork pie hat and the bow tie, respectively--is given an edgy twist by association. Check out more shots of 'Boys to Men' in Wad Magazine above.
What's Driving This Trend
- Pastel Fashion
- Disruptive innovation opportunities include creating innovative menswear designs that incorporate pastel colors into classic and traditional styles.
- Edgy Accessories
- Disruptive innovation opportunities include developing unique accessories, like the edgy twist on a pork pie hat and bow tie, that add a modern and unconventional touch to menswear.
- Alternative Styling
- Disruptive innovation opportunities include exploring alternative styling techniques in menswear editorials that challenge traditional norms and push boundaries.
Who This Affects Most
- Fashion
- The fashion industry can leverage the trend of pastel fashion by launching new collections that cater to the demand for unique and edgy menswear designs.
- Accessories
- The accessories industry can capitalize on the trend of edgy accessories by creating and promoting innovative products that offer a fresh take on traditional menswear staples.
- Magazines
- Magazines can embrace the trend of alternative styling by featuring editorials that showcase unconventional menswear looks, attracting and engaging a more diverse audience.
