A boutique beverage company from New Jersey is taking a unique approach to reaching its audience: it’s letting them change its web site in real-time.
Bot Beverages, whose vitamin-enhanced water is distributed nationwide, has just released http://www.botlandish.com, a modern new animated web site that is making full use of the popular social media site, Twitter.
Twitter users can control the bot site by tweeting specific hashtags. Names of recent tweeters are integrated into the site’s design to show who is influencing the site and which hashtags they are using. The site has reactive animations, funny sound effects, and six original music scores.
The Bot Bevarages site was designed and developed by award-winning interactive firm, Periscopic.
Stats for Hashtag Powered Sites
Trending: Older & Mild
Research: 6,425 clicks in 339 w
Interest: 4 minutes
Concept: Hashtag Powered Sites
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Segment: Males, 12-55
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