Illusory Entertainment Bars

Unlocked's Board Game Bar Includes Its Own Escape Room

'Unlocked' is the name of a board game bar and escape room in New Delhi that boasts a whimsically designed interior that's full of optical illusions, bold colors and geometric shapes. Created by architecture studio Renesa, Unlocked's interior space was designed to intentionally and "instantly transport [visitors] to an uncertain realm." By creating pockets of space, the interior is arranged in such a way that makes it seem as though there are stairs to climb and windows to peek through from certain vantage points.

Fans of Monument Valley may recognize elements in the interior space that were inspired by the gaming app, which is centered on optical illusion mazes. One of the other influences that impacted the design of the space includes large-scale sundials.

Whimsical Interior Design
Opportunities for creating immersive and visually captivating spaces in entertainment venues or retail stores.
Escape Room Experiences
Potential to integrate escape rooms into bars and other leisure establishments to enhance the entertainment value.
Optical Illusion Usage
Incorporating optical illusions into interior design to create an immersive and captivating environment.

Sectors Adopting This

Entertainment Venues
Leveraging immersive and visually stimulating designs in bars, restaurants, and other entertainment establishments.
Escape Room Industry
Combining escape room experiences with other leisure concepts to offer unique and engaging entertainment options.
Interior Design Services
Exploring new possibilities to incorporate optical illusions and interactive elements into interior design projects.
SCORE
3.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 75%
Activity 17%
Freshness 9%