McDonald’s China Black and White Burger is Food with an Edge

By: Nikki Taylor - Published: • References: designtaxi & thebeijinger
McDonald's China recently released two limited-edition hamburgers deemed the Black and White Burger, which incorporate a political message. Fast food isn't just a tasty and relatively quick meal, it can also be a way to stir up conversation about governmental affairs.

The reason behind the black and white coloring of the sesame seed buns relates to a Chinese saying. "Beijinger" refers to "people who are so well-connected with both the government and organized crime that they can eat from both sides." The white chicken burger with the black sesame seeds, lettuce and savory sweet sauce represents the good governing side, and the black beef burger with the caramelized onions and black pepper sauce represents the criminal side.

The burgers work well as a duo, but if you would prefer them separately, it's possible to order the McDonald's Black and White Burger individually. Stats for Politically Powered Burgers Trending: Older & Warm
Traction: 2,238 clicks in 110 w
Interest: 0.9 minutes
Concept: Black And White Burger
Related: 86 examples / 66 photos
Segment: Neutral, 18-55
Comparison Set: 31 similar articles, including: everyday objects as art, sleek fast food redesigns, and undefined androgyny editorials.