Big Brother For Zombies

'Dead Set' in the UK

A five part Big Brother for Zombies (yes, really) began this week in the UK on channel E4.

Called Dead Set, it is an original, five-part drama written by Charlie Brooker. It is set in a fictional Big Brother house at a time when the country has been overrun with zombies. The contestants are apparently “blissfully unaware” of what is happening in the outside world, until eviction time, that is. Their greatest fear? Not being on television any more…

Here is a clip of the real thing and a clip of the real Big Brother. Spot the difference!

Zombie Reality Shows
The rise of zombie-themed reality shows presents an opportunity for entertainment companies to create unique and captivating content that appeals to a wide audience.
Fictionalized Reality TV
The success of shows like 'Dead Set' demonstrates a growing interest in merging fictional storylines with the reality TV format, paving the way for innovative storytelling techniques in the industry.
Escapism Entertainment
The popularity of shows like 'Dead Set' highlights the demand for entertainment experiences that offer viewers an escape from reality, presenting opportunities for immersive entertainment companies to create captivating narratives.

Sectors Adopting This

Entertainment
The entertainment industry can explore new avenues by combining reality TV formats with fictional elements, leading to unique and engaging content for audiences.
Television Production
Television production companies can disrupt the industry by creating innovative and captivating shows that merge reality TV with fictional storylines, attracting a diverse range of viewers.
Media and Broadcasting
Media and broadcasting companies have the opportunity to capitalize on the growing demand for escapism entertainment by offering immersive experiences that transport viewers into fictional worlds.
SCORE
1.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 4%
Activity 44%
Freshness 8%

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