Bertrand Besnard 'Noms d'oiseaux' attracts your favorite aerial creature. 'Noms d'oiseaux' or 'Names of Birds' are prettily packaged decoys for the birdwatching enthusiast. Besnard, a French designer who specializes in product design, created this personal project for the true nature lover.
The boxes are made using beech, box tree and metal. With each box decorated according to the bird it is meant to attract: pigeon, magpie, blackbird or woodcock. (Though why anybody would want to call a pigeon is beyond me.) A complimentary explanation follows on the back of the box why it is specific to each bird. The birds are all associated with a French expression that relates to their names. For example, "chatterbox like a magpie." Some of the expressions do not translate well, however that, does not take away from the packaging which is as charming in any language.
What Makes This Trend Stand Out
- Nature-inspired Design
- There is opportunity for designers to create more personal nature-inspired products that bird enthusiasts will love.
- Interactive Bird-watching
- There is opportunity to develop more interactive bird-watching experiences that incorporate bird calls for enthusiasts
- Eco-friendly Bird Products
- There is opportunity to develop more eco-friendly bird products using sustainable materials such as beech and box tree.
Sectors Adopting This
- Outdoor Recreation
- The outdoor recreation industry could benefit from incorporating more nature-inspired products and bird watching experiences.
- Eco-friendly Product Manufacturing
- The eco-friendly product manufacturing industry could capitalize on the use of sustainable materials to create bird products.
- Home Decor
- The home decor industry could create owl decoys to incorporate bird-watching themes into home decor products.
