Charitable Automotive Games

The Bentley Chess Set Gets Auctioned off for a Good Cause

Those who have the sophisticated taste for luxurious automobiles and strategy games will find that the Bentley Chess Set will suit both passions just fine.

The Bentley Chess Set is a high-class, quality-built chessboard that's been constructed with solid cherry wood and "overlain with Bird’s Eye Maple, Madrona and Burr Walnut veneers," according to their auction site. The pieces were inspired from unique car features that Bentley has featured in their cars over the past few years. For example, the GT Speed alloy wheel and the Mulsanne door handles served as the influence for some of the chess pieces.

The set is currently available at the Bentley Bespoke Auction. The money raised will go towards the Prince's Trust, which is charity that helps build the confidence and motivation of disadvantaged youth.

Luxury Charity Merchandise
Incorporating luxury items into charitable merchandise can attract affluent customers and increase donations.
Inspired Product Design
Drawing inspiration from unique features in products can create distinctive designs and offer a unique selling point.
High-end Game Sets
Creating unconventional and elevated versions of traditional games can appeal to luxury consumers and provide a new market niche.

Sectors Adopting This

Automotive
Collaborating with luxury car brands for charitable activations can increase brand exposure and support worthy causes.
Retail
Creating bespoke luxury merchandise for charitable auctions can result in increased sales and positive brand associations.
Non-profit
Partnering with luxury brands to create exclusive merchandise for charitable auctions can attract high-end donors and increase contributions.
SCORE
1.1 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 11%
Activity 15%
Freshness 8%