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Bee-Sized Pizzas

Papa John's Created a Tiny 'Beezza' Pizza for Bees

— July 17, 2019 — Marketing
To promote its new Bee Sting pizza that balances a spicy pepper base with a sweet wildflower honey drizzle, Papa John's launched the world's first "Beezza" pizza for bees. The small-scale pizza for bees was made with real Papa John's dough, plus other alluring ingredients like colorful wildflowers and local pollen. Although not available for purchase, the tiny pizza creation helps to remind pizza lovers that the comfort food they enjoy could not be created without the help of bees.

The Beezza also helps to support the work of the Bumblebee Conservation Trust and for a limited time this summer, as consumers are able to donate the change from their orders to the charity partner and get packs of native wildflower seeds to plant in the garden from Papa John's on social media.
Trend Themes
1. Sustainable Branding - Opportunity for brands to promote environmental conservation and support charitable causes through unique and creative initiatives.
2. Food Marketing - Opportunity for food companies to attract attention and engage with consumers through fun and innovative campaigns.
3. Cause Marketing - Opportunity for businesses to align with social and environmental causes to build brand awareness and loyalty while making a positive impact.
Industry Implications
1. Food and Beverage - Food companies can leverage creative marketing strategies to differentiate themselves and connect with consumers on a deeper level.
2. Environmental Conservation - Organizations dedicated to protecting wildlife and promoting sustainability can collaborate with brands to raise awareness and drive action.
3. Charity and Non-profit - Opportunity for non-profit organizations to leverage partnerships with brands for fundraising and to spread their message to a wider audience.
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