Revolution Beauty Created a Beauty Pageant for the Tiktok Generation
Laura McQuarrie — April 5, 2021 — Fashion
References: revolutionbeauty & cosmeticsbusiness
Drugstore makeup brand Revolution Beauty is taking to TikTok to find "the next big thing in beauty" with a beauty pageant for a new generation through its six-month Creator Revolution campaign. The campaign gives beauty lovers the chance to claim a $100,000 Creator Contract by participating in themed challenges, and finalists will be able to share their take on "modern beauty" and join the TikTok Creator Marketplace.
The beauty brand is approaching the campaign through the lens of celebrating diversity, inclusivity and genderless beauty. The campaign also gives TikTok users the chance to create their very own Makeup Revolution product range.
The first challenge recently kicked off and the beauty community on TikTok is being challenged to share their interpretation of the Ultimate Glam look.
The beauty brand is approaching the campaign through the lens of celebrating diversity, inclusivity and genderless beauty. The campaign also gives TikTok users the chance to create their very own Makeup Revolution product range.
The first challenge recently kicked off and the beauty community on TikTok is being challenged to share their interpretation of the Ultimate Glam look.
Trend Themes
1. Next-gen Beauty Pageants - Trend towards creating beauty pageants for the Tiktok generation, with a focus on diversity, inclusivity and genderless beauty, presents an opportunity for beauty and fashion e-commerce platforms to leverage short-video content and social media influencers to create new experiences for consumers.
2. Creator-centric Marketing Campaigns - The Creator Revolution campaign shows the trend towards next-gen marketing, where beauty brands provide platforms for creators to showcase their talents, create brand loyalty, and groom brand ambassadors.
3. Consumer-generated Product Line - TikTok users can create their very own Makeup Revolution branded product range, which presents an opportunity for beauty brands to leverage user-generated content to create a more personalized product range.
Industry Implications
1. Beauty and Fashion E-commerce - Innovations such as beauty pageants for the Tiktok generation, which leverage short-video content and social media influencers, present an opportunity for e-commerce platforms to create highly personalized customer experiences and increase brand loyalty.
2. Marketing and Advertising - Next-gen marketing campaigns, which focus on creating platforms for creators and brand ambassadors, provide an opportunity for marketing companies to leverage consumer-generated content and build authentic brand experiences.
3. Beauty Product Development - Consumer-generated product lines present an opportunity for beauty brands to leverage user-generated content, create new and innovative product offerings, and improve personalization in the product development process.
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